With Chichu

  Why Television Ignores Audio - And  Why It Shouldn’t I’ve been thinking about this question for quite some time. Why does television give so much importance to what we see, but so little importance to what we hear? Maybe it’s because I come from radio. When you work in radio, you don’t have a face, a frame, a camera movement, or a beautiful location to tell your story. You have a voice. You have music. You have silence. You have the little sounds in between. And somehow, those sounds are enough to make people imagine an entire world. That’s probably why I notice something that might otherwise go unnoticed. We call television an audio-visual medium. But in practice, sometimes it feels more like visual-with-audio. And that got me thinking: What if we looked at television differently? What if, just for the sake of the conversation, we called it “Tele Audio Vision”? Not because I want to rename television. But because maybe we need to remind ourselves...

Digital Marketing Course: Why I Chose Digital Marketing After Radio Choosing a digital marketing course can feel a little confusing, especially when there are so many courses, platforms and specialisations available today. SEO, social media marketing, Google Ads, content marketing, analytics… there is a lot to learn. But before choosing a course, I think it is important to understand why you want to learn digital marketing in the first place. For me, the answer was actually very simple. It was my connection with people. I have spent years working in radio. Every day, I speak to people I cannot actually see. I talk, tell stories, play songs, ask questions, take calls and interact with listeners. My job is not just to speak into a microphone. My job is to make people stay, listen and feel connected. And that's exactly where I found my connection with digital marketing. Radio and digital marketing are more similar than you think When I started learning digital marketing, I s...